| Job 
                                  Behavior | Value 
                                  to the Job | 
                             
								| Greets customers at the beginning of conversations. |  
                                  
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                                | Uses customer’s name during conversations with customers. |  
                                  
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                                | Establishes rapport/develops empathy with customers. |  
                                  
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                                | Recognizes special needs of customers (e.g., handicapped, foreign language) and offers additional assistance as required. |  
                                  
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                                | Renders service to customers in response to their requests. |  
                                  
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                                | Renders service to customers without delay. |  
                                  
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                                | Explains the benefits of products or services to customers. |  
                                  
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                                | Explains to customers any special processes that are involved in rendering service. |  
                                  
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                                | Identifies and suggests additional services or products that may benefit customers. |  
                                  
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                                | Alerts customers to possible future problems or concerns and suggests solutions (e.g., need for routine maintenance). |  
                                  
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                                | Responds to customers who have problems, which may be out of normal areas of responsibility (e.g., handles directly, makes appropriate referral). |  
                                  
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                                | Recognizes customers’ anger and attempts to defuse it. |  
                                  
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                                | Allows customers to explain their problems/issues without interrupting. |  
                                  
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                                | Obtains information (i.e., asks questions or accesses a computer) to gather information about the problem and the cause of the problem. |  
                                  
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                                | Ensures that customers’ complaints are properly understood. |  
                                  
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                                | Identifies acceptable solutions to customers’ situations/issues. |  
                                  
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                                | Arranges for customer to talk with a coworker when necessary (e.g., transfers telephone call, introduces coworker to customers). |  
                                  
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                                | Provides coworker with information about customer and customers’ needs when referring customers to the coworker. |  
                                  
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                                | Assists coworkers as needed/requested. |  
                                  
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                                | Demonstrates flexibility in scheduling. If asked, they will adjust breaks, vacation etc. |  
                                  
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                                | Personalizes service provided to customers using various techniques (e.g., using customer’s name, reviewing customer’s account history). |  
                                  
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                                | Thanks customers at the end of the interaction. |  
                                  
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